UX Work

At VCU, University Relations Department, I played a key part in designing this process and work plan.

Was a strong contributor, conceiving and executing this process and work plan. As the UX/UI designer I was responsible for developing the implementation of all the areas that is highlighted in a red box. With every project, we go through this system. I collaborate with my teammates to build the appropriate and successful User Experience vision.

Case study 1. Student success - Major Maps

The Major Map is a resource that allows enrolled students to better understand and navigate the curriculum requirements needed by today’s successful graduates. 

For: Academic advisors, counselors, and prospective and current students

Who: are interested in exploring possibilities and thinking about the future.

Problem: The major map was in a paper format. The students would misplace their sheet and not know what needed to be discussed during their advisory sessions.

The solution: Allows students to review [online and in a printable format] all of the suggestions that will allow them to plan a successful career; Maximize course & degree planning, Get connected, Build cultural competence, Get relevant experience, Prepare for life after college.

Case study 2. VCU Brandcenter

VCU Brandcenter wanted to refresh their website to better reflect their new brand and visual style, highlight their programs, Improve user experience for prospective students, recruiters, and the general public, be responsive across all mobile devices and be differentiation from other universities.


Case study 3.VCU Make it real

Primary goal:

  • Drive recruitment of high-caliber students and faculty to the university.

  • Recruitment of high-caliber students and faculty is a goal that aligns with the VCU’s Quest for Distinction.

  • Niche marketing opportunity will be offered to four schools/units to support and be part of the campaign.

Case study 4. Time Kick app

The TimeKick app allows users to customize their phone’s alarm by integrating with Siri to hear the time and a countdown in increments they choose.

Case study 5. EchoStorm web applications

While working at Echostorm, I was there only UX/UI designer for a "brand new" web-based-software "never been done before" product. The final product was software that captured, standardized, processed, fused, and distributed video, images, and data from aerial drones or unmanned vehicles. Being that it was 2004-2010, I had no guidance from other professionals in the field of UX to learn from. Our UX team consists of me, the senior software architect and VP of business development. This was an exciting time for me, I learned at a tremendous pace and used all my skills as a designer to think intuitively and designed for new emerging technology. 

User Interface   /   User Experience   /  Digital Design   /   Interactive Design   /  Creative Direction

© 2020 by Gayle Barton.